Why the social-media revolution will go out with a whimper
The Web 2.0 Bubble by Michael Hirschorn A witty piece on how the Web 2 phenomenon is already looking manistream:” The features associated with social networks are increasingly being tacked on to existing sites, and new ones are announced almost daily. Procter & Gamble has a social network now. So does Barack Obama. And someone will figure out how to network the networks, linking social-media sites and thus allowing iron-man social networkers to commingle their friends, blogs, images, and video feeds all in one place…. And as the value of social-media tools becomes inevitably unsexy and commoditized, it may be only a matter of time before the Tila Tequilas of the world, inspiration for millions of page views, decide they might as well go elsewhere. And, just as in high school, where the cool kids go, the rest of us will follow”.