How businesses are using Web 2.0

According to McKinsey Quarterly 2007 – 70% of businesses (US) are using Web 2 technologies when communicating with their customers. Just under half use the tools for knowledge mangement. Web services, P2P networks, collective intelligence & podcasts are at the high end of use. Wikis, RSS and BLogs at the lower (former lowest). It would seem that education lags well behind this rate of uptake. Although need for caution as categories used may only include emails services etc. However it also reflects the need for caution in using many social technologies – or is it this coupled with uncertainty [still] in terms of educational use of collaborative tools? Educational policy makers need to play catchup if wew are to retain relevancy both with students own online habits and that of the business world.


About thand

I'm a currently working at NSW Departrment of Education & Training, Connected Classrooms Program, Sydney.
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